A fractional account executive, billed per demo

Why founders look for a fractional AE

A full-time account executive means months of hiring and ramp, a six-figure salary plus commission, and real risk if it doesn't work out. Most early-stage startups don't have the demo volume, or the repeatable pitch, to justify that yet. A fractional AE gives you senior sales skills for part of the week.

The catch with most fractional arrangements: you pay for hours, not demos, and you're still recruiting and managing a contractor.

How Surfaced is different

• You pay per demo, not per hour: a monthly base fee plus a set price for each demo your rep runs.
• It's our own team: you work with salespeople from our small agency, not a contractor you found and now have to manage. You approve the talk track and take the warm deals.
• Bilingual by default: every salesperson pitches in English and Spanish.
• Everything is recorded: every demo is recorded and transcribed, so you always know what was said on your behalf.
• It runs under your brand: your rep joins as part of your team, with your email domain and your deck.

When to hire full-time instead

Once your pitch is proven and demo volume is high and steady, building your own sales team usually makes sense. Until then, paying an experienced salesperson per demo keeps your sales cost tied to your pipeline. And when you do hire, your Surfaced recordings, transcripts and talk track make that first AE faster to ramp.