Demo as a service for B2B startups
Surfaced gives your startup an experienced salesperson who runs the demos booked on your site, under your brand, recorded and transcribed. You pay per demo, not a full-time salary.
A monthly base fee, then pay per demo. Cancel anytime.
What is demo as a service?
Demo as a service means an experienced salesperson runs your product demos for you. Prospects book through your site as usual, but instead of a founder or engineer taking the call, someone who sells for a living does: discovery, a tailored demo, objection handling and a booked next step. It sits between doing every demo yourself and hiring your first account executive. Surfaced does it in English or Spanish, for software and for services.
What we do on your calls
- Learns your product: a walkthrough with you, plus your docs, pricing, competitors and past demo recordings.
- Builds your talk track: a demo flow and objection playbook you approve before the first call.
- Joins your team: your email domain, your deck, your booking page.
- Runs the demo: discovery first, then a demo built around the buyer's problem.
- Handles objections and asks for the next step: a technical deep-dive, a pilot or a proposal call.
- Reports back: the recording, transcript, recap and a CRM update after every call.
How pricing works
A monthly base fee covers onboarding, your talk track, recordings and CRM updates. Then you pay per demo: from $600 a month plus $190 per demo on Starter, down to $125 per demo on Scale. No long-term contract. See all tiers.
Who it's for
Builders and vibe coders
You shipped fast and people are booking demos. Talking to them is the part you'd rather hand off.
Startups before their first salesperson
Demo requests are coming in, but you're not ready to hire, ramp and pay a full-time salesperson.
Service businesses too
Agencies and consultancies that sell on discovery calls. Different conversation, same skills.